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Mandatory presence of the unsubscribe link Finally, according to the law relating to data processing, files and freedoms, it is mandatory to add a link at the bottom of the page allowing the user to unsubscribe. Furthermore, if the e-mail is intended for individuals, it is imperative to obtain their agreement at the time of collection of the e-mail address. 3. The image trap If high-definition images are tempting for their final rendering, this is not the best solution to adopt: often very long to load, they can – in some cases – completely block the user's messaging system. This malfunction could encourage him to give up reading and, if it occurs too frequently, to unsubscribe permanently.
Always prefer a text format for important content like titles, hyperlinks or calls to action. Add a link to view the newsletter online at the top of the email to help the user benefit from images and other graphic design efforts. Adjust the width and length of your background remove service images so they can display properly, without hampering layout efforts. Test your newsletter with image blocking, to check if it is still readable. Eco-design in graphic design: why and how? 3 years1 Comment12,050 Views4 min read Posted by Melanie De Coster In the environmental footprint of a company, the choices made in terms of graphics have as much impact as the products or packaging used. Need a graphic designer? Publish your ad on Graphiste and receive around fifteen quotes.
Post an ad Are you a graphic designer? Create an account for free Loolye Labat Designer Packaging Kevin Benabdelhak Web Designer Juliette Bultel Graphic Designer 2D Animator Jonathan Zouari UX Designer Hoan-Vi Hua Illustrator Alexane Kerrec Icon designer Peter Birss 3D Modeler Julien Rambaldini Video Designer These reflections seem a priori less known, yet visual communication will also be involved in sustainable development. From the choice of typography to web design, many actions can be carried out. Eco-branding, a global approach Eco-branding is an approach initiated by Sylvain Boyer. Its objective: to considerably reduce the ecological costs of visual communication. The reflection revolves around four axes: logos ; _ typography ; _ colors ; _ him. In each case, the goal is to reduce the ecological footprint.
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