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This series was stopped last week, not because I was lazy, but because I went to Guiyang on a business trip to visit an English training institution. It is understood that the growth of students of this institution has always been a problem. They have been established for 17 years, but currently there are only 2 campuses with a total of more than 700 people; while another well-known school in Guiyang.
CC English, It was established two years later, and it has grown to 18 campuses List of Consumer Mobile Number and more than 20,000 students. The gap between the two is staggering. What is the reason? The principal feedback to me that they are almost blank in the field of Internet delivery. Over the years, new recruits have been relying on the old to lead the new. In fact, the current situation of this institution also reflects the problems of the entire K12 offline training industry.
I have worked with many Chatting with online advertising media, I learned that there are very few offline agencies that do online advertising. According to the data report released by iResearch - "Marketing Strategies for Advertisers in China's Education Industry in the First Half of 2020", the top 10 Among the institutions, only 1 is an offline institution, and it ranks only 10th.
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