From the shaman to the produser the elimination of intermediation in the production of images We already commented that the image always had a certain magical arcane nature the mere mortal could not set himself up as a producer or reader of images. An intermediation was needed which he probably initiated with the shaman. It then passed into the hands of the artist who for centuries reigned as the producer of images thanks to his arcane technical and artistic knowledge.
Today we all produce images spontaneously as a natural e-commerce photo editing way of relating to others postphotography stands as a new universal language. shamanalproductuser Somehow the photographer also inherits this shamanic air especially in the early days where the artistalchemist combination was more evident. However it was not so long ago that photography was limited to the average consumer only under certain conditions could satisfactory results be obtained.
The professional photographer was the possessor of a quasiinitiatory degree of knowledge. But with camera automation finetuning of builtin exposure meters autofocus systems soon anyone could get a decent result in almost any condition. The arrival of the smartphone resulted in the maximum democratization of the medium. George Eastman had promised that it only took the push of a button In the age of the photo be taken with that simplicity but also the ability to share it instantly with the circle of friends.